Coinciding with the party planning meeting was our year analysis. Topline’s Conference Room was no less than a busy hotel lobby thronged by colleagues of all age groups and expertise. The only constant was my hot water tumbler to beat the chill, the diary for notes and the urge to stay focused to be able to take notes.

“Are you sure the centrally air-condition vent does not throw hot air in winters?”

 A new generation, this year, transformed from students to employees. The ones who grew somewhere between cassettes and YouTube have entered the workforce. In the “new world”, Millennials are no more the fresh batch, they are the superiors. They need to supervise a whole new generation with different ideas, culture and outlook, so how do they motivate their GenZ team?

A new assignment these days raises a rattle in the office. Our experts with expansive marketing backgrounds lunge to the opportunity to push in their acumen the most. It gets all too volatile when a new project is seen through the many different lenses to drive one vision. Blessed are those who are born in these times. At Topline, brands are in for some great pampering, getting the attention and affection of the many hands of marketing.

Udit Joshi from Topline India was invited as a panellist at Delphique – The Annual National Management Convention of the Management Development Institute, Gurgaon. The Panellists included Mr Munish Dayal, Senior Partner, Baring Capital, Mr Akshat Saxena, Co-Founder, ePay Later, Mr Varun Miglani, Startup Consultant and Growth Developer and Ms Varija Bajaj, Founder, Varija Lifestyles. The Discussion was moderated by Ms Nistha Tripathi, Best Selling Author.

It all began in the middle of the yellow garden when the tunes of the Mandolin witnessed a million people skip a heartbeat. It was the year 1995, a boy promised to love and a star was born. 

Brands that scale up from a noun to a verb and are a part of the everyday language, have kind of reached the peak of perfection of branding. If you don’t trust me on this… just Google it!

It was like a wish had come true, a new girl, drenched and panicked, stormed into the coffee house and hence it all began. Monica found a roommate, Ross grabbed a spoon, Phoebe sang her first song, Joey flirted for the first time, Chandler, well, he was his sarcastic self and Rachel found FRIENDS. 

A powerful marketing campaign has the potential to boost your brand awareness and engage millions of potential customers. With the entire world going digital, you don’t want to miss out on this ever-growing market boiling with opportunities. Using multiple platforms to tap into trends and tell engaging stories, successful campaigns use a range of styles and themes to help brands create a buzz around their message, product and brand.

A chaiwala, a chowkidar, a man who crafted the Gujarat model, a superhuman, Narendra Damodardas Modi, the brand of India. Ten years ago, the then Chief Minister of Gujarat, was an authoritarian, surrounded by controversies for being communal in the eyes of the media and the people. How did the man, who was once called megalomaniac, become the biggest brand in the country?

Simply put, Marketing is gaining access to the target audience’s mind-space and influencing them positively to make a brand preference. Adfactors led the torch into the fields of marketing when it signed a MoU with upGrad, a leading education company, to train 300 of its client-servicing employees in digital marketing & communications