TikTok partnered with Topline Consulting Group, India to promote the brand through experiential marketing at the Big Bang Awards, Bangalore, Emvies, Mumbai and Mobile Marketing Association, Mumbai. Topline amplified TikTok by setting up experiential booths which resulted in an increase in the number of engagement. Topline also invited two famous TikTok influencers in addition to the Brand managers and leaders from the advertising industry invited by BBA. The aim for Topline was to introduce TikTok as a platform to maximize the marketing impact of brands. Topline also created a unique IP ‘#TicTacToeChallenger’. The video content garnered over 13.1 million views with over 6.5 Lakh likes on TikTok alone. The attendance of BBA was recorded to more than 450 people which created a larger, bite-sized creative content to be showcased during the event.