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  /  Business   /  ICT Usage By Rural Youth In India

ICT Usage By Rural Youth In India


The research report assessed the current scenarios of mobile phone penetration by youth in rural India, surveyed across five districts in northwest India. The survey assessed basic demographic measures, well as indicators of socio−economic standing via asset profiles, insights into decision making units, mobile and internet usage behaviors. A special focus was put into online payments and education for the purpose of the report. The sample had 402 respondents, 68% male, and 32% female, with ages ranging from 15−35. A large proportion of respondents surveyed were students (31%). The predominant phone language preference was for English, and network issues were not a significant problem for this sample. A small portion of respondents used ICT for banking and (14%) for education (13%). The sample that indicated ICT usage for banking was predominantly male (76%), with those in the 21−25 age group making up a significant proportion of users (42%). In general, higher education levels showed a greater propensity to use online banking, with graduate level students (31%) and graduate students (30%) making up a significant proportion. Those who held below−poverty− line cards were much less likely to use online−banking services. The sample that indicated they used ICT for education had an almost even gender split, (57%) and females (43%), and was predominantly students (76%) in the 21−25 age group (53%). Only those with secondary education or higher used online education, with 47% being graduate students. These insights tell us that the 21−25 age demographic has a higher propensity to use online services for their needs. As network connectivity does not pose an issue to the sample surveyed, with so many initiatives undertaken by the government and other organizations, an upward trend will be seen in the digital infrastructure of the rural market.

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