To create maximum buzz about TikTok Ads and generate specific leads for revenue enhancement.
Context : With a large user base in India TikTok (short video platform of UGC content) now wants to establish the TikTok Ads as a advertising platform within the marketing community.
Approach : Presence in key forums where advertising fraternity is invited and creating marketing touch points.
Execution : As a first part of the program and quarter wise planning, TikTok Ads presented itself in the ad:tech New Delhi event where technology enthusiasts and marketing leaders are invited. The TikTok Ads platform was very well received by the attendees. Speaker Session to establish TikTok as the thought leaders in this space. Giveaways , Flyers, Videos, key note presentation, Booth set-up, Promoters, Microsite, QR scan codes etc. were developed.
Achieved increased awareness of the brand TikTok Ads
Opportunities for marketers to consider TikTok Ads as an advertising platform
Increased lead-generation with more than 1000 leads