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  /  case   /  Symphony

Symphony

To create maximum awareness and sales touch points for the new commercial cooler launch

Objective : Launch of commercial evaporative air-cooler

Scenario : The country’s largest cooler company Symphony is now looking to capture the commercial space through the launch of products for office spaces

Approach : Brand centric and Product centric

Strategy : Establish Symphony as a premium brand in this category Create awareness for a solution for outdoor cooling Generate adequate leads to have a sufficient inquiry base to meet sales plan

Execution : Created a new category of commercial evaporative air cooling. Named the product as ‘OutdoorAC’ for immediate and effective concept setting Messaging was part of overall marketing and communication collaterals Used strong combination of Public Relations, B2B marketing, e-commerce, radio shows, liaison, partnerships, digital marketing and influencer marketing

100%

Achieved increased awareness with 100% messaging as desired Increased pre-launch lead-generation momentum in media

5

Industry Positively published by Top 5 media houses

2,00,00,000

CNY worth AVE (advertising cost value) Positive response at stock market

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