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California Burrito
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Create awareness and increase avenues of generating footfall in Bengaluru and launch in Delhi and maintain brand premium and differentiation
Phase wise marketing strategy suggested for awareness, experience and adoption.
1. Category building phase for Mexican
Indians are not aware of the Mexican culture and they need to be acquainted to it before there is acceptance for their food
2. Buzz creation phase
Build a regular messaging tool for Cal Burrito’s expansive food collection prepared with rich Mexican ingredients Indians need to engage with Mexican cultures, idiosyncrasies and relate to it – #MyMexicanaMomento
3. Sustenance phase
Focus on food speciality of Cal Burrito only Mexican food reviews – Online, Blogs and Print / Mobile Apps
13%
Month on month increase in visitors
3
New stores
40%
Increase in first time customers
